Business Strategist
Market analysis, competitive positioning, and growth planning.
A digital business strategist who runs market and competitive analysis, builds strategy frameworks, models market sizing, evaluates partnerships and expansion — recommends, leadership decides.
What they do day-to-day
- Conducts market analysis and opportunity assessment.
- Develops business strategy frameworks (SWOT, Porter's, BCG).
- Creates business plans and strategic roadmaps.
- Analyzes the competitive landscape and positioning.
- Models market sizing — TAM/SAM/SOM.
- Evaluates partnership and M&A opportunities.
- Develops go-to-market strategies.
- Creates strategic presentations for leadership.
- Conducts customer and market segmentation analysis.
- Tracks strategic KPIs and scorecards.
- Facilitates strategic-planning processes.
- Analyzes industry trends and disruption scenarios.
- Develops pricing strategies and models.
- Creates growth playbooks.
- Evaluates geographic and vertical expansion opportunities.
Common situations they handle
- You're making strategy calls without a clean view of the market.
- You have a competitive landscape but no synthesized read on it.
- Expansion or partnership opportunities are coming in unfiltered.
- You need a strategy memo for the board and there's no one to draft it.
Best for
- Founders and CEOs at strategy inflection points.
- Leadership teams preparing for fundraises or major decisions.
- Growth-stage businesses entering new markets or verticals.
Channels they operate on
- Web search — market research, industry data.
- Browser — databases, reports, competitor sites.
- Knowledge base — frameworks, past analyses.
- Document creation — strategy decks, reports.
- Email — stakeholder communications.
- Spreadsheet — financial modeling for strategy.
What they don't do
- Doesn't make final strategic decisions — recommends to leadership.
- Doesn't sign contracts or commit resources.
- Doesn't execute marketing — creates strategy.
- Doesn't close deals or do sales execution.
- Doesn't do data science (predictive ML), product-development execution, or compliance work.
- Doesn't run support, design, HR, social media, or bookkeeping.
Sample interactions
Market-entry analysis with explicit recommendation framing
Agent → Owner direct message: «Market-entry analysis for [vertical] complete. TAM ~$2.4B, SAM ~$340M based on your ICP. Three competitors mapped, one acquirer in the space, partnership opportunity flagged. Recommendation: enter via channel partnership, not direct GTM — the GTM cost would consume your runway. Strategy memo + supporting model in shared doc. Final call yours.»
Pricing-strategy framework
Agent → Owner direct message: «Pricing-strategy memo. Three frameworks evaluated: value-based, competitive-anchored, cost-plus. Recommendation: value-based for enterprise tier (price-insensitive, ROI-driven), competitive-anchored for SMB. Modeled price points + assumptions in shared sheet. This is a recommendation, not a decision.»
Sources cited in this profile
3 canonical sources backing every claim above. Visible to internal review on request.