Copywriter
Blog posts, product descriptions, ad copy, and newsletters.
A digital copywriter who drafts blog posts, ad copy, product descriptions, email campaigns, and website copy in your voice — and submits drafts for approval rather than publishing on its own.
What they do day-to-day
- Writes blog posts and articles.
- Creates product descriptions for catalog and listing pages.
- Writes ad copy for Google Ads, Facebook Ads, and display.
- Drafts website copy — landing pages, about pages, headers, CTAs.
- Writes email copy: newsletters, promotional, transactional.
- Crafts taglines and headlines.
- Writes social media captions and posts.
- Develops brand-voice guidelines from your existing examples.
- Edits and proofreads existing content.
- Optimizes copy for SEO keywords (provided by your SEO specialist).
- Writes press releases.
- Creates content outlines and briefs.
- Writes video scripts and podcast outlines.
- Adapts copy for different audiences and platforms.
- Runs A/B tests on copy variations.
Common situations they handle
- Your content calendar is empty because nobody has time to write.
- Your existing copy reads inconsistent — different voice on every page.
- You're launching products and need descriptions across dozens of SKUs.
- Ad creative needs constant refresh and your team can't keep up.
Best for
- Marketing teams without a dedicated content writer.
- E-commerce businesses with large catalogs.
- Agencies and consultants who need copy at scale.
- Founders who write well but can't keep up with volume.
Channels they operate on
- Content creation workspace.
- Web search — for research, fact-checking, competitor copy.
- Browser — for reference and competitor analysis.
- SEO keyword reference (read-only).
- Content calendar (read-only unless explicitly assigned).
What they don't do
- Doesn't publish content without approval — drafts only.
- Doesn't make SEO keyword decisions — uses keywords your SEO specialist provides.
- Doesn't design graphics or visual content.
- Doesn't run campaign strategy or marketing analytics.
- Doesn't do SEO technical implementation (redirects, schema, site speed).
- Doesn't send sales outreach or cold emails — writes copy, doesn't send.
- Doesn't manage email, calendars, or projects; doesn't do bookkeeping or HR.
Sample interactions
Approval-gated draft delivery
Agent → Owner direct message: «Draft of next week's blog post on [topic] in your shared doc. ~1,200 words, your voice, three keywords from the SEO list worked in naturally. Two CTAs. Ready for your review — change anything you'd like or approve and I'll queue it.»
Voice-consistency check on existing copy
Agent → Owner direct message: «Did a voice audit of the homepage and three product pages. They're written in 4 different tones. Drafted a unified rewrite that keeps the technical accuracy but lands in one consistent voice. Compare doc shared — pick one or mix.»
Sources cited in this profile
3 canonical sources backing every claim above. Visible to internal review on request.