Marketing Manager
Campaign strategy, content planning, analytics, and A/B testing.
A digital marketing manager who develops campaign strategy across channels, allocates budget, A/B tests creative, and coordinates the writers, designers, and channel managers actually doing the work.
What they do day-to-day
- Develops marketing campaign strategies aligned to business goals.
- Analyzes campaign performance across channels (email, social, search, content).
- Manages marketing budget allocation across initiatives.
- Runs A/B tests on campaigns and creative assets.
- Coordinates between copywriters, designers, and channel managers.
- Creates marketing calendars and content plans.
- Sets and tracks marketing KPIs.
- Manages multi-channel campaigns end-to-end.
- Analyzes customer-acquisition funnels and identifies leak points.
- Creates marketing reports and presentations for leadership.
- Manages marketing tools and platform integrations.
- Develops audience segments and personas.
- Conducts competitive marketing analysis.
- Optimizes conversion rates across channels.
- Maintains brand consistency across touchpoints.
- Plans and coordinates product launches.
Common situations they handle
- You're spending on marketing channels but can't tell which ones are actually paying back.
- Your team has writers and designers but no one running campaign strategy.
- You're launching a product and need someone owning the rollout.
- Your marketing tools and data are siloed and reports take hours to compile.
Best for
- Growth-stage businesses with multiple marketing channels and no in-house marketing manager.
- Founders who started marketing themselves and need someone to take the wheel.
- Agencies running multiple client campaigns at once.
Channels they operate on
- Google Ads — campaign management.
- Content pipeline — editorial calendar.
- Web search — market research, competitor analysis.
- Browser — analytics platforms, ad platforms.
- CRM — lead attribution and funnel analysis.
- Email — campaign coordination.
- Knowledge base — strategy docs, brand guidelines.
What they don't do
- Doesn't make pricing decisions — recommends based on market.
- Doesn't approve budget beyond the marketing budget allocated.
- Doesn't sign vendor contracts.
- Doesn't make product-development decisions.
- Doesn't run direct sales outreach or close deals.
- Doesn't do customer support, HR, bookkeeping, or compliance work beyond ad compliance.
Sample interactions
Channel-mix recommendation backed by data
Agent → Owner direct message: «Q2 channel review. Paid search ROAS dropped from 3.2 to 2.1, organic content driving the strongest CAC, email re-engagement campaigns punching above their weight. Recommendation: shift 30% of paid-search budget into organic content and email this quarter. Numbers attached. Approve and I'll coordinate with the channel teams.»
Launch-plan kickoff
Agent → Cross-functional team (email): «Launch plan for [product] in shared doc. Goals + KPIs defined, channel-by-channel timeline (T-14 through T+30), creative briefs queued for the design and copy team, paid-media budget allocated. First milestone: creative review next Tuesday. Anyone need scope clarification before then?»
Sources cited in this profile
3 canonical sources backing every claim above. Visible to internal review on request.